Why do People Unfollow me on Instagram - 11 Reasons and Solutions

You've spent hours and weeks perfecting your product or service, but for some reason, you're still losing followers. Instagram can have a significant impact on the success or failure of your business. And you may ask yourself: Why do people unfollow me on Instagram?

Don't be sad or get frustrated that your follower count is decreasing. Use it as an opportunity to learn more about your business and the people who follow you.

You might be wondering why people are unfollowing you on Instagram. It may seem like a question without an answer, but there are many reasons why this is happening and some steps to take to fix it. In this blog post, we will go over 11 of the most common reasons why someone would stop following you on Instagram and how you can solve them!

Quick Navigation:

Absence of Engagement from Your Side

Brands should always take time to value the people who find their accounts interesting. Minimal engagement with posts on Instagram can make someone unfollow you in no time flat. Remember that Instagram is very much like other online communities where users are constantly engaged in content sharing or even just exchanging messages about what's going down on our favorite shows?

These interactions help build relationships between those following each other, leading to increased likes, comments, shares - all things we want when it comes to building an audience around our brand or individual pages and boosting engagement rates too!

You have to make your followers feel like they're a part of something. View it as an opportunity for you and them to share the experience together, not just yourself alone on social media.

Respond, like, and share! It's as easy as that. The more engagement you have with your followers the better chance they'll stick around for a while.

Respond back when someone makes a comment on one of your posts or likes something that was posted by their friends; like what others post too- even if they have nothing in common with each other!

Oversharing Personal Feelings

Your posts not only reflect how you feel, but they also affect your followers. We don’t always have good days; we must weather the bad ones too.

You may think you're being open and honest with your followers by posting every detail of your life, but all they want are the highlights. The truth is that people don't like to be constantly reading about how bad you feel.

With the amount of mindless scrolling and oversharing people do on social media, it's important to be mindful that all eyes are watching you. Your thoughts may not seem like a big deal when they're just in your head, but once put out into cyberspace for everyone else to see, these same thoughts can have an adverse effect on how others view you or think about themselves as well.

Attention-seeking or Asking for Compliments

Sometimes we all just need a little love in our lives and it's so easy to wind up fishing for compliments on social media. But as humans, sometimes there are things that go unsaid or unnoticed because of the pressure involved with online interactions.

Your followers may feel like they have to praise you, which is uncomfortable. You should avoid this and keep things professional.

It's not a good idea to constantly ask your fans for affection. In fact, it can be off-putting and even insulting. You want them to like you because they genuinely enjoy the work you do.

Posting too much Content

You may think that more is better but it's not the case when it comes to social media. If you post too many things at once, it will make people unfollow you on Instagram and lose interest in what your feeds have to offer.

Remember that if they follow for one reason then when the posts are constantly changing with no consistency, there's not much incentive as a follower to continue following.

Chances are by flooding a feed with all the same type of material could lead to unfollowing.

Selfies are one of the most common types of posts that people share on Instagram. With all the different photo and editing features, you can get excited to see how your selfie comes out Just be careful because some people may find this funny while others may perceive it as narcissistic or annoying behavior, which is not good for business purposes.

Posting Irregularly

The more you post, the likelier your followers are to unfollow you on Instagram. But if they're getting too used to seeing posts from you every day, then it's important that these posts come at a regular pace, or else following will taper off and result in lost followership!

A perfect balance is key to your following count. You need a mix of consistency and variety in order for people not to get bored by you or lose interest. Too much can be too boring, but so can posting way too little!

Although a lot of people follow the rule that they post at least once a day, it is not necessary to post so often in order to keep your followers. A good mediocre is between daily and weekly with a consistent time of day.

Reposting Content of Other Creators

Instagram contests may be fun, but they can also come with some risks. While it might increase your chance of winning a prize right now, you're increasing the chances that people unfollow you on Instagram or even harass you on Instagram as well!

While it can be a great way of self-promotion, getting too enthusiastic about participating in these types of contests by sharing specific photos and tagging others can be a fast way to annoy your fans.

It's important to keep it professional on social media so you should be careful not to get too involved too often in any of these types of contests.

Seeing the same post over and over again in your follower’s home feed can make them annoyed, which is why people unfollow you on Instagram. It can look like you don't care about them individually and only want to use them for your personal gain.

Low-Quality Content

The quality of photos and videos is the most important thing to consider when uploading on Instagram. If you're faced with low quality, try making your posts more appealing by including several pictures in a collage or if possible upgrading to better media equipment that produces high-resolution products.

The higher quality pictures that you take, the more likely people will be to follow your account. These may come from having a better camera or using apps like VSCO and Snapseed for photo editing. It can also improve the user experience when there are creative artistic features such as collages of many photos in one post so they don't go unnoticed at all times!

Low-quality photos and videos can lead to people starting to unfollow you on Instagram. While there are some other contributing factors, this is a major one that you should be aware of if your posts happen to have low resolution.

Your Instagram account might have not been popular until now. This is due to the fact that your photos and videos may not be as appealing, which can result in people unfollowing you.

Always keep in mind: We don't unfollow people, we unfollow content.

People may unfollow you because they don't feel like what you post is relevant or useful for them.

Vulgar Content on Your Instagram Account

Every social media platform has its own house rules. Instagram is no exception, and if you break them too much your account could be deleted for good. Posts that are considered offensive or in poor taste may make it seem like the user doesn't care about their followers- which will certainly cause people to unfollow as fast as they can!

Instagram is a visual app. But the output tone of voice should be professional, not gross. People will unfollow you if they see content that's too gritty or disgusting on your feed and it may take forever to earn their trust back!

The Instagram platform has made its name for being one that lets users share only beautiful photos with friends and followers, but some people post ugly pictures in hopes of gaining likes from others because this influences social media algorithms to place them higher up within user feeds so more eyes are exposed to these posts which means they have an increased chance at making money off ads seen by viewers.

This is not a reliable strategy for gaining followers on Instagram as it could result in being one of the reasons why people unfollow or backfire in other ways.

Artificial Instagram Accounts or Fake Followers

Social media has become a cesspool of spam and fake accounts, luring users to click on links with ulterior motives. Instagram is a social network that has its own system for attacking and deleting fake accounts.

When your account has many of these fake followers it can happen that you will lose them gradually or many at once. If you have a large number of fake or spam accounts as followers, it's possible that the social media platform may block your posts from being seen.

Unfollowing other Social Media Accounts

Some people may use methods like "Follow 4 Follow" or "Follow for Follow back" to boost their accounts. While these methods can work, most of the people doing them are strictly monitoring their followers. So if they see that you or someone unfollows them or started following a lot more people they might unfollow you.

The life of an Instagram user is not always easy. There are times when Instagram followers unfollow your account because they don't want their number of followers to get too high or be at risk of being banned by the site's guidelines and limitations.

Small or no Captions

Captions are an important part of a good Instagram post. If you're not providing any captions or they are minimal, then people may think that your posts are spammy and will unfollow you.

Writing good Captions is not as hard as you may think. You can include a location, why you're posting the picture, or even why it's your favorite photo of that day.

Some people just write a story or some interesting facts about the picture or video they just shared with their fans. So rather than post about all of the potentially mundane aspects and details about an image or video, they instead focus on something more entertaining.

Captions provide an opportunity to be creative and connect to many of your fans. That's why having a good caption on every post is so important. A photo might be worth a thousand words, but the right caption can make it worth much more than that in terms of likes and shares.

So before you publish your next Instagram post, take some time to write an interesting caption for it that will encourage people to engage.

Telling People that You don't Care if they unfollow you on Instagram

Being arrogant or ignorant to the people who try to support you on social media can be a reason why people unfollow you on Instagram. Many people will take it personally if you don't respect them in this can result in a huge wave of hate.


If you’re noticing a decline in your Instagram following, it may be because of the reasons mentioned above. Don't get frustrated if someone unfollows you on Instagram. You can make changes to see more engagement and followers by taking these into account.

When it comes to keeping your followers engaged, there are many things you can do. One of the most important is posting regularly and not asking for compliments or attention. No matter what type of content you post, make sure that it’s high quality so that people will trust you as a reliable source of information.

Obviously, you want to grow your Instagram following. However, there are things you should avoid doing both when studying what other accounts do and in your own daily posts that will inhibit followership on the social media app. It's important to avoid the other pitfalls of social media like posting too much and sharing personal feelings if you want engagement from your followers.

Automate Social Media Marketing

Get exclusive deals, news, and resources sent straight to your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Automate YouTube?

Join thousands of others who use our software to power their sites and agencies.

Try Now